As I see it companies of today need to add digital services into their offering and thereby go to market strategy – otherwise someone else will do it. It is key that senior management adopts the view of being partly a tech company. Examples span over military, car producers, banks, insurance and many more industries, where long term survival can be depending on proper incorporation of technology in the end product.
Internal Efficiency:
To execute on the market strategy, you need to have great teams to do the job. I have worked with several teams and been trying to help them develop high efficiency via an environment of trust. One key inspiration to this is The Three Ways perspective originally developed by Gene Kim. Another aspect is organization where tech teams often are organized for cost optimization rather than for speed optimization.
Implementation:
My current work is focused on data platform, and to implement this a selection of proper technology must be done among other things. I have worked with single vendor strategy for Microsoft Data products for +15 years, but in recent years I have also adopted best-of-breed strategy with selection of individual vendors. Both approaches have their pros and cons and one important criterion is to select what fits best given the current people and infrastructure landscape.