A View From The Top
By Ejvind Hald
External Adaption:
As I see it companies of today need to add digital services into their offering and thereby go to market strategy – otherwise someone else will do it. It is key that senior management adopts the view of being partly a tech company. Examples span over military, car producers, banks, insurance and many more industries, where long term survival can be depending on proper incorporation of technology in the end product.
